data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Note on the responsible body” section in this data protection declaration.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This can be e.g. This could, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided error-free. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time in the future. You also have the right to request that the processing of your personal data be restricted in certain circumstances. You also have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time about this or if you have any further questions about data protection.

Analytics and Third Party Tools

When you visit this website, your surfing behavior can be statistically evaluated. This happens primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following data protection declaration.

2. Hosting

We host the content of our website with the following providers:

All inclusive

The provider is ALL-INKL.COM - Neue Medien Münnich, owner René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter All-Inkl). Details can be found in All-Inkl's privacy policy: https://all-inkl.com/datenschutzinformation/ .

The use of All-Inkl is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Order processing

We have concluded an order processing contract (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that we only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for building and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you use. Shopify also analyzes visitor numbers, visitor sources and customer behavior and creates user statistics. When you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment information and other information related to the purchase (e.g. phone number, amount of sales made etc.). Shopify stores cookies in your browser for analysis purposes.

Details can be found in Shopify's privacy policy: https://www.shopify.de/legal/datenschutz .

The use of Shopify is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

3. General information and mandatory information

data protection

The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g. when communicating via email) can have security gaps. Complete protection of data from access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

Michael Hoffmann

Telephone: +49 152 - 53 88 97 49
Email: michael.hoffmann@gmail.com

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a specific storage period is specified in this data protection declaration, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); In the latter case, the deletion takes place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 Para. 1 lit. a GDPR or Art. 9 Para. 2 lit are processed. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 Para. 1 lit. a GDPR. If you have consented to the storage of cookies or to the access to information on your device (e.g. via device fingerprinting), the data processing will also be carried out on the basis of Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time. If your data is necessary to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 Para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest in accordance with Article 6 (1) (f) GDPR. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this data protection declaration.

Note on data transfer to third countries that are not secure in terms of data protection law as well as transfer to US companies that are not DPF-certified

We use, among other things, tools from companies based in third countries that are not secure in terms of data protection law, as well as US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. We would like to point out that in third countries with uncertain data protection law, a level of data protection comparable to the EU cannot be guaranteed.

We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to the EU. Data transfer to the USA is then permitted if the recipient has certification under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including data recipients, can be found in this data protection declaration.

Recipients of personal data

As part of our business activities, we work with various external bodies. In some cases, it is also necessary to transmit personal data to these external bodies. We only pass on personal data to external bodies if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in accordance with Article 6 Paragraph 1 lit. f DSGVO in the transfer or if another legal basis allows the data transfer. When using order processors, we only pass on our customers' personal data on the basis of a valid order processing contract. In the case of joint processing, a joint processing contract is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LITER. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE TERMS. THE APPLICABLE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROOF COMPLEX REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOM OR THE PROCESSING IS FOR THE ASSERTMENT, EXERCISE OR DEFENSE IDENTIFICATION OF LEGAL CLAIMS ( OBJECTION PURSUANT TO ARTICLE 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).

Right to lodge a complaint with the responsible supervisory authority

In the event of violations of the GDPR, those affected have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another person responsible, this will only be done if it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right to free information at any time about your stored personal data, their origin and recipients and the purpose of data processing and, if necessary, a right to correction or deletion of this data. You can contact us at any time about this or if you have any further questions on the subject of personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time about this. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of the personal data we hold about you, we will generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/is occurring unlawfully, you can request that data processing be restricted instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
If you have lodged an objection in accordance with Article 21 Para. 1 GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorization) after concluding a paid contract, this data will be required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser address line changing from “http://” to “https://” and by the lock symbol in your browser line.

With encrypted communication, the payment details you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, such as spam emails.

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packages and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions you want (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies). stored on the basis of Art. 6 Para. 1 lit. f GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 Para. 1 lit. a GDPR and Section 25 Para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this data protection declaration.

contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us in order to process the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 lit. b GDPR, provided your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this was queried; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiries by email, telephone or fax

If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

5. Social media

Facebook

Elements of the social network Facebook are integrated into this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.

You can find an overview of the Facebook social media elements here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

If the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook's data protection declaration at: https://de-de.facebook.com/privacy/explanation .

If consent has been obtained, the above will be used. Service based on Article 6 Paragraph 1 Letter a GDPR and Section 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of the service is based on our legitimate interest in achieving the greatest possible visibility on social media.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Article 26 GDPR). The joint responsibility is limited exclusively to collecting the data and passing it on to Facebook. The processing carried out by Facebook after the forwarding is not part of the shared responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-safe implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly on Facebook. If you assert your data subject rights with us, we are obliged to forward these to Facebook.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php .

The company is certified according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when data is processed in the USA. Every DPF certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

X (formerly Twitter)

Functions of the service X (formerly Twitter) are integrated into this website. These functions are offered by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, is responsible for data processing of persons living outside the USA.

When the social media element is active, a direct connection is established between your device and the X server. X (formerly Twitter) thereby receives information about your visit to this website. By using X (formerly Twitter) and the “Re-Tweet” or “Repost” function, the websites you visit are linked to your We would like to point out that, as providers of the pages, we have no knowledge of the content of the transmitted data or its use by X (formerly Twitter). Further information can be found in the data protection declaration of X (formerly Twitter) at: https://twitter.com/de/privacy .

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html .

You can change your data protection settings at X (formerly Twitter) in the account settings at https://twitter.com/account/settings .

Instagram

Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to this website to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing ( Art. 26 GDPR). The joint responsibility is limited exclusively to collecting the data and passing it on to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the shared responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-safe implementation of the tool on our website. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly on Facebook. If you assert your data subject rights with us, we are obliged to forward these to Facebook.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381 .

Further information can be found in Instagram's privacy policy: https://privacycenter.instagram.com/policy/ .

This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Every time a page on this website that contains elements from LinkedIn is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click on the LinkedIn “Recommend button” and are logged into your LinkedIn account, LinkedIn will be able to assign your visit to this website to you and your user account. We would like to point out that, as providers of the pages, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Further information can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy .

6. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.

The use of the Google Tag Manager is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as: E.g. page views, length of stay, operating systems used and origin of the user. This data is assigned to the user’s respective device. There is no assignment to a user ID.

Furthermore, we can use Google Analytics, among other things. Record your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .

IP anonymization

Google Analytics IP anonymization is activated. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

You can find more information about how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

Google signals

We use Google signals. When you visit our website, Google Analytics collects, among other things: Your location, search history and YouTube history as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signal. If you have a Google account, Google Signal's visitor data will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Order processing

We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics eCommerce measurement

This website uses the “E-Commerce Measurement” feature of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs and the time from viewing a product to purchasing it are recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you on one device (e.g. cell phone) depending on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/ .

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Further information and the data protection regulations can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de .

Target group formation with customer comparison

To create target groups, we use, among other things, customer matching from Google Ads Remarketing. We transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google conversion tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

You can find more information about Google conversion tracking in Google's data protection regulations: https://policies.google.com/privacy?hl=de .

Meta Pixel (formerly Facebook Pixel)

This website uses visitor action pixels from Facebook/Meta to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes in accordance with the Facebook data usage guidelines ( https://de-de.facebook.com/about/privacy/ ). can. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. As the site operator, we cannot influence this use of data.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

We use the advanced matching function within the meta pixels.

Advanced matching allows us to share various types of data (e.g. place of residence, state, zip code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta ( Facebook). This activation allows us to tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. Additionally, advanced matching improves attribution of website conversions and expands custom audiences.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the “Custom Audiences” remarketing function in the ad settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do this you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate Facebook usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .

Facebook Conversion API

We have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.

Facebook Conversion API allows us to record website visitors' interactions with our website and pass them on to Facebook in order to improve advertising performance on Facebook.

For this purpose, in particular, the time of access, the website accessed, your IP address and your user agent as well as other specific data (e.g. purchased products, value of the shopping cart and currency) are recorded. A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters .

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/ .

Order processing

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, use our free or paid offers, transmit data to us or interact with our company's Facebook content, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit this data to Facebook, which Facebook can use to show you appropriate advertising. Furthermore, target groups can be defined with your data (lookalike audiences).

Facebook processes this data as our processor. Details can be found in the Facebook user agreement: https://www.facebook.com/legal/terms/customaudience .

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing .

7. Newsletters

Newsletter data

If you would like to receive the newsletter offered on the website, we need an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected or only collected on a voluntary basis. To process the newsletter, we use newsletter service providers, which are described below.

Rapidmail

This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.

Rapidmail is a service that can be used, among other things, to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter will be stored on Rapidmail's servers in Germany.

Data analysis through Rapidmail

For the purpose of analysis, emails sent with Rapidmail contain a so-called “tracking pixel” that connects to Rapidmail’s servers when the email is opened. This makes it possible to determine whether a newsletter message has been opened.

We can also use Rapidmail to determine whether and which links in the newsletter message are clicked. All links in the email are so-called tracking links with which your clicks can be counted. If you do not want Rapidmail to analyze you, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

For more information about Rapidmail's analysis functions, please visit the following link: https://de.rapidmail.wiki/categories/statistics/ .

Legal basis

Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Storage period

The data you provide to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected.

After you have been unsubscribed from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interests.

For more information, please see Rapidmail's data security information at: https://www.rapidmail.de/datensicherheit .

Order processing

8. Plugins and Tools

YouTube with extended data protection

This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the passing on of data to YouTube partners. This way, regardless of whether you watch a video, YouTube establishes a connection to the Google Marketing Network.

As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube can store various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can receive information about visitors to this website. This information is, among other things, used to collect video statistics, improve user experience and prevent fraud attempts.

If necessary, further data processing operations may be triggered after starting a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about data protection at YouTube can be found in their data protection declaration at: https://policies.google.com/privacy?hl=de .

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de .

Font Awesome (local hosting)

This site uses Font Awesome to display fonts uniformly. Font Awesome is installed locally. There is no connection to Fonticons, Inc. servers.

For more information about Font Awesome, please see the Font Awesome privacy policy at: https://fontawesome.com/privacy .

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform font display. When you access Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an attractive presentation of our online offerings and to make it easy to find the places we indicate on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

You can find more information on how to handle user data in Google's privacy policy: https://policies.google.com/privacy?hl=de .

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether data entry on this website (e.g. in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor stays on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and SPAM. If appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 Para. 1 lit . B. Device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about Google reCAPTCHA can be found in the Google data protection regulations and the Google terms of use under the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de .

9. eCommerce and payment providers

Processing customer and contract data

We collect, process and use personal customer and contract data to establish, structure and change our contractual relationships. We only collect, process and use personal data about the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Article 6 Paragraph 1 Letter b GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any statutory retention periods. Statutory retention periods remain unaffected.

Data transmission when concluding a contract for online shops, retailers and shipping of goods

If you order goods from us, we will pass on your personal data to the transport company responsible for delivery and to the payment service provider responsible for processing the payment. Only the data that the respective service provider needs to fulfill its task will be released. The legal basis for this is Article 6 Paragraph 1 Letter b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures. If you have given your consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR, we will pass on your email address to the transport company responsible for the delivery so that they can inform you by email about the shipping status of your order ; You can revoke your consent at any time.

Payment services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection regulations of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 Para. 1 lit. b GDPR (contract processing) and in the interest of making the payment process as smooth, comfortable and secure as possible (Art. 6 Para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 Para. 1 lit. a GDPR is the legal basis for data processing; Consent can be revoked at any time in the future.

We use the following payment services/payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .

Details can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/ .

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy .

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation .

You can read details about this in Stripe's privacy policy at the following link: https://stripe.com/de/privacy .

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). Klarna offers various payment options (e.g. installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf .

You can read details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Paydirect

The provider of this payment service is Paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main, Germany (hereinafter “Paydirekt”). If you make the payment using Paydirekt, Paydirekt collects various transaction data and forwards it to the bank where you are registered with Paydirekt. In addition to the data required for payment, Paydirekt may collect other data as part of transaction processing, such as: B. Delivery address or individual items in the shopping cart. Paydirekt then authenticates the transaction using the authentication procedure stored at the bank. The payment amount will then be transferred from your account to our account. Neither we nor third parties have access to your account information. Details about paying with Paydirekt can be found in Paydirekt's terms and conditions and data protection regulations at: https://www.paydirekt.de/agb/index.html .

Instant bank transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”). With the help of the “Sofortüberweisung” procedure, we receive a payment confirmation from Sofort GmbH in real time and can begin fulfilling our obligations immediately. If you have chosen the “Sofortüberweisung” payment method, send the PIN and a valid TAN to Sofort GmbH, which they can use to log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and carries out the transfer to us using the TAN you provided. It then immediately sends us a transaction confirmation. After logging in, your sales, the credit limit of the overdraft facility and the existence of other accounts as well as their balances are automatically checked. In addition to the PIN and TAN, the payment details you entered and personal data will also be transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address and, if applicable, other data required for payment processing. The transmission of this data is necessary to establish your identity beyond doubt and to prevent attempted fraud. Details about paying with Sofortüberweisung can be found at the following links: https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/ .

Amazon Pay

The provider of this payment service is Amazon Payments Europe SCA, 38 avenue JF Kennedy, L-1855 Luxembourg.

You can read details about how your data is handled in Amazon Pay's privacy policy at the following link: https://pay.amazon.de/help/201212490?ld=APDELPADirect .

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).

Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf .

VISA

The provider of this payment service is Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, Great Britain (hereinafter “VISA”).

Great Britain is considered a safe third country in terms of data protection law. This means that Great Britain has a level of data protection equivalent to the level of data protection in the European Union.

VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzkonzeption/visa-globale-datenschutzmitigung/mitigung-zu-staatigkeitsfragen-fur-den-ewr.html .

Further information can be found in VISA's data protection declaration: https://www.visa.de/USE Conditions/visa-privacy-center.html.